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9 Super Ways to Build Links for your Website

March 23rd, 2013 by riteshtanu 1 comment »

Building quality links for your website is a trump card that ensures its top page rankings on search engines and will continue to be so, at least in the next foreseeable future.

Hence it is critical for webmasters to evolve smarter ways to build links.

There are two things a good quality link does for you:

  1. It helps search engine recognize you as an authority
  2. It brings quality traffic to your online-business/website

Listed below are 10 popular ways to build quality links for your website. Read on!’

Strive to be an authority

The key to getting good quality back links is by establishing yourself as an authority in the business and developing content that is easily relatable, genuine and accessible.  To be precise, your content should have facts and figures, which readers can benefit with.

 Guest blogging

The way this has been growing, looks like this might soon be frowned upon by Google spam team. But I still believe, if done with genuine efforts in building content, this works well. Try posting a few posts on other good blogs that accept guest posts with relevant link backs to your site, you may feel delighted with your effort!

Let your business make news

To be written about in the form of news or press releases is a popular way to generate links. Example-Conduct offline events and invite local media to cover it. Make sure what you do have a mass appeal as it’ll help Journos write about you. If your event becomes the talk of the town, you are most likely to acquire a few links

Add Infographics

Infographics have spelled a new way of marketing in the internet world. They being a perfect mix of SEO and social media are being largely employed by competent webmasters to get back links from other sites.

a)     They bring to you two major benefits. Firstly, they form great visual content which can connect instantly with people/businesses on social sites, if designed well. Secondly, they are a dynamic means to build links.

b)     Just make sure you plug it with the required HTML code snippet which will allow other people to plug it to their sites. This will bring you back links from their sites.

Social bookmarking

Old but not out! Though most of these would be a ‘no follow’ but it would be great if you can create a content that people like to bookmark. For example, build your content having matter like ‘Top 100 lists…’ or ‘Collection of most Weird Things’.  Such topics get maximum bookmarks on social sites. It helps you in getting return traffic on your site and also adds to the authority of your page.

 Post reviews for other businesses/products on your site

One must know that in link building, the contextual nature of the links matters more to search engines than the quantity of links you are producing.  Suppose you have a website design business and you want to build links for your site; in such a case, it would work best if you get links from similar or related domains like web design blogs or web design software sites. Keep hunting for opportunities to write for these websites.  For example, you could write about how to use their design software or your experience after using their software in one of your projects.  Such content would encourage them to publish your content on their blog or even give you a quality back link.

Directory submissions

This still is the starting point for most of the webmasters. But it is critical to stick to quality and niche directories relevant to your content. A good step towards it would be to trace the directories where your competitors are,  filter a few good ones for you and get yourself up there

Leave comments on blogs

Comments that are full of useful tips or reviews are read and highly appreciated by readers and also by the site webmaster. Hence mark your presence felt by adding value to the post and if necessary and relevant you may leave a link too.

Free giveaways

People always welcome freebies.  A good way to do so is by providing something relevant and useful to your audience. For example, those into website design can create a few templates and put up open source design templates for content management systems like WordPress.

 

 Some Other Recommended Posts on Link Building

Link Building for little guys

Advance Link Building Strategies

Link Building Tips

 

 

 

 

 

 

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Posted in Search Engine Optimization

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Lunching Multiple ccTLDs website

December 17th, 2010 by riteshtanu No comments »

Surveys have proved that people explicitly look for and use local and localized websites—properly localized sites definitely have advantages with users.  And search engines would definitely try to show results that people like.  So if you are thinking of launching your business in multiple countries, it is advisable to use ccTLDs rather than creating subdoamains or region specific folders in your site.  Instead of going for de.examlpe.com, uk.example.com, in.example.com (subdomains)or example.com/de, example.com/uk, example.com/de (folders in your site) go for example.de, example.uk, example.in

Here are some of the possible URL structures with advantages and disadvantages with regards to geotargeting:

Source:  Google Webmaster Blog Post

ccTLDs like example .de, example.fr Subdomains with gTLDsDe.example.com, fr.example.com Subdirectories or folders like example.com./de, example.fr URL parameters
eg: site.com?loc=de, ?country=france, etc
Advantage
-Host it anywhere,-server location does not matter

-Geo targeting can be well defined

 Advantage
-use Webmaster Tools geotargeting
-different server locations possible
-easy separation of sites-no need to buy another domain		 Advantage
-use Webmaster Tools geotargeting
- low maintenance (same host)-no need to buy another domain		 Advantage
(not recommended)
Disadvantageexpensive
- more infrastructure
- ccTLD requirements (sometimes)- legal requirements (sometimes)		 Disadvantageusers might not recognize geotargeting from the URL alone (is “de” the language or country?) Disadvantage- users might not recognize geotargeting from the URL alone
- single server location
- separation of sites harder		 Disadvantagesegmentation based on the URL is difficult
- users might not recognize geotargeting from the URL alone
- geotargeting in Webmaster Tools is not possible

In this post, we’ll take a look at what is involved with multi-regional and multi-lingual websites from a search engine point of view.  Let’s understand the meaning of these two terms multi regional and multi-lingual first. A website targeted towards multiple countries is multi regional whereas if some of these are also in different languages it is Multilanguage website too.

Now let’s start with some of the general preparations that are important for launching your ccTLD site.

Ensure Correct Coding

Any error with the base website code will multiply in you multi regional websites. Hence before replicating the code resolve all known issues and bugs with the base website.

Legal Formalities

Make sure you are through with the legal formalities for the region. These requirements may determine how you proceed, for instance whether or not you would be eligible to use a country-specific domain name.

Localization

The very reason for you going for ccTLDs must be addressed properly. Content in local language, ability to offer your products in local currency, local address and phone numbers are some of the critical factors for localizing your website.

Server Location

Though server location can be a factor for ranking in search engines result pages but this signal tends to be quite weak because of the stronger signal that is inclusion of country specific domain name in your URL.  Hence it makes no sense to host your website in local region. This means example.de should not necessarily be hosted in Germany to gain SEO benefits.  It is fine even if you host it in U.S.A. Use your webmaster tool and choose Germany in your target country for .de domain and this will be enough for Search Engine to understand where to show results.

Duplicate Content

It’s okay to have same content on your multi regional website there is no penalty attached to it. But it is good if you can come up with localized content for each ccTLDs.  This is not only good for Search Engines but also good for users visiting on the site. Each country has its own style of writing and uses of language.

 

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Difference Between Bounce Rate and Exit Percentage

November 13th, 2010 by riteshtanu 5 comments »

I have often come across this Google analytics question- what is the difference between bounce rate and exit rate?
Difference between bounce rate and exit percentageHere is the simple explanation of the question.

Bounce rate is the percentage of people who exited from the page on which they landed. This can be better understood with an example. Suppose 100 visitors on site landed on page A and without checking other pages on the site, 40 people left the website. Technically we say 40 /100 people bounces off the site or bounce rate of the site is 40%.
There can be multiple factors for the bounce. It can be due to visitors landing on page which is not relevant to the keyword through which they reached the page. Or the page design  or visitor couldn’t find what she was looking for?

There is no standard set for high or low bounce rate and this would vary from site to site.  Based on your industry patterns, one should keep eye on bounce rate and try to reduce it.

 

Exit Rate is the percentage of visitors that left the page out of the total number of visitors that page has received. The difference compared to bounce rate is, an exit rate visitor might have come to the page from another web page on your site then exited Difference between Bounce rate and exit rateyour web site. For example a visitor landed on page A and moved to page B and then left the website.

This is critical to analyze in case a particular page of your site has very high exit rate.   Though both the metrics are different, it is extremely important to keep analyzing both these factors.

Low bounce rate and exit rate means customers expectations on your site are perhaps in harmony with your offerings on website.

 

 

 

 

 

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How to get started with your AB testing

October 17th, 2010 by riteshtanu No comments »

If you are a Google adword advertiser, this is something you should try more often. AB testing is an advertising feature that lets you track the performance of your landing pages.For example, if you are running an adword campaign for your product ‘X’ and have multiple ideas for your landing page, set up A/B experiment and see which landing page perfroms best for you.

It takes only a few minutes to get starterd with your  A/B Experiment. All you need is multi variant of your landing page and a conversion page, for e.g thankyou.html.

Here are the steps to get started with your  A/B Experiment.

Step 1

Login to you Adword account and click on website optimizer or use adword credentials to sign in to Google website optimizer directly.

Step 2

Choose A/B Experiment, name your experiment and define original page, variation page(s) & conversion page URLs.

Step 3

Continue with the setup, it offer you an option to do it yourself or in case you want to take help of your webmaster, choose as applicable and continue

Step 4

Copy paste the control and tracking script at the beginning of your original landing page, tracking script at the end of variation page source code and conversion script at the end of your conversion page.  In case you have more than one conversion page, install your conversion script to all conversion page.

Validate once you have installed the code You might see error in validation for your conversion page if the page is dynamically generated. In that case, complete the process of purchase once you reach the conversion page, save it as HTML and upload it. You will see the option to upload your pages, post error message shown during validation.

Once validated, you are ready with your A/B Experiment. Drive traffic through your campaigns to the original page. You can define what percentage of traffic do you want to send to variation page. In case you have 1 variant page it is ideal to distribute 50% of your traffic to each page.

You can view the performance of your page under Reporting tab. Based on the page performance, you can make changes to the content, design and layout of your landing page.

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