Building quality links for your website is a trump card that ensures its top page rankings on search engines and will continue to be so, at least in the next foreseeable future.
Hence it is critical for webmasters to evolve smarter ways to build links.
There are two things a good quality link does for you:
- It helps search engine recognize you as an authority
- It brings quality traffic to your online-business/website
Listed below are 10 popular ways to build quality links for your website. Read on!’
Strive to be an authority
The key to getting good quality back links is by establishing yourself as an authority in the business and developing content that is easily relatable, genuine and accessible. To be precise, your content should have facts and figures, which readers can benefit with.
The way this has been growing, looks like this might soon be frowned upon by Google spam team. But I still believe, if done with genuine efforts in building content, this works well. Try posting a few posts on other good blogs that accept guest posts with relevant link backs to your site, you may feel delighted with your effort!
Let your business make news
To be written about in the form of news or press releases is a popular way to generate links. Example-Conduct offline events and invite local media to cover it. Make sure what you do have a mass appeal as it’ll help Journos write about you. If your event becomes the talk of the town, you are most likely to acquire a few links
Infographics have spelled a new way of marketing in the internet world. They being a perfect mix of SEO and social media are being largely employed by competent webmasters to get back links from other sites.
a) They bring to you two major benefits. Firstly, they form great visual content which can connect instantly with people/businesses on social sites, if designed well. Secondly, they are a dynamic means to build links.
b) Just make sure you plug it with the required HTML code snippet which will allow other people to plug it to their sites. This will bring you back links from their sites.
Old but not out! Though most of these would be a ‘no follow’ but it would be great if you can create a content that people like to bookmark. For example, build your content having matter like ‘Top 100 lists…’ or ‘Collection of most Weird Things’. Such topics get maximum bookmarks on social sites. It helps you in getting return traffic on your site and also adds to the authority of your page.
Post reviews for other businesses/products on your site
One must know that in link building, the contextual nature of the links matters more to search engines than the quantity of links you are producing. Suppose you have a website design business and you want to build links for your site; in such a case, it would work best if you get links from similar or related domains like web design blogs or web design software sites. Keep hunting for opportunities to write for these websites. For example, you could write about how to use their design software or your experience after using their software in one of your projects. Such content would encourage them to publish your content on their blog or even give you a quality back link.
This still is the starting point for most of the webmasters. But it is critical to stick to quality and niche directories relevant to your content. A good step towards it would be to trace the directories where your competitors are, filter a few good ones for you and get yourself up there
Leave comments on blogs
Comments that are full of useful tips or reviews are read and highly appreciated by readers and also by the site webmaster. Hence mark your presence felt by adding value to the post and if necessary and relevant you may leave a link too.
People always welcome freebies. A good way to do so is by providing something relevant and useful to your audience. For example, those into website design can create a few templates and put up open source design templates for content management systems like WordPress.
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