Marketing needs a lot of budget. If you wanna reach out to large audience you really need to invest, a lot on adverting, hiring a renowned marketing agency or in recruitment and maintaining a pool of qualified and experienced resources. If you believe in the above mentioned resources blindly, you need to try email marketing. Believe me – do it right and it will be the least expensive marketing campaign yielding a substantial revenue.
Here are 5 important steps to get started with your email marketing campaign.
Build Your Own List
This is one of the most important tasks that one needs to get right before launching a campaign. The email Ids in your list should only be of people interested in your business and have agreed to receive promotional mailers from you. It is NOT advisable to purchase email IDs for email blast.
Have Unsubscribe Links
Give your audience option to unsubscribe in case they no more wanted to subscribe to your mailers. There can be a few requests to unsubscribe every time you blast a mass mailer, but that’s alright. It is more important to do it right else you will be considered a spammer.
Test Your Email
Gmail, Yahoo, Homail, AOL, Outlook and many more try at least on all the major ones to check if they appear as you have designed it. Each email client can display it in different format, make sure you have tested it across. It is also essential to have a web version of your email so that if it is not correctly displayed in inbox, your audience can see the mail as webpage.
Cleanup Your Email List
Make sure to clean your list before the blast. The cleanup process would include removing bounce back mail Ids, failure deliveries, unsubscribe request, bad email Ids, etc. Most of the online tools help you to clean up automatically but in case of Desktoptions applica, you might require to do it manually.
Use Mass Mailing Tool
If you are planning to do an email blast, you would require a mass mailing tool to execute your campaign. I use Mach5 desktop application and Constant Contact as online application but there are many others you can use one as per your needs.