If you are a Google adword advertiser, this is something you should try more often. AB testing is an advertising feature that lets you track the performance of your landing pages.For example, if you are running an adword campaign for your product ‘X’ and have multiple ideas for your landing page, set up A/B experiment and see which landing page perfroms best for you.
It takes only a few minutes to get starterd with your A/B Experiment. All you need is multi variant of your landing page and a conversion page, for e.g thankyou.html.
Here are the steps to get started with your A/B Experiment.
Login to you Adword account and click on website optimizer or use adword credentials to sign in to Google website optimizer directly.
Choose A/B Experiment, name your experiment and define original page, variation page(s) & conversion page URLs.
Continue with the setup, it offer you an option to do it yourself or in case you want to take help of your webmaster, choose as applicable and continue
Copy paste the control and tracking script at the beginning of your original landing page, tracking script at the end of variation page source code and conversion script at the end of your conversion page. In case you have more than one conversion page, install your conversion script to all conversion page.
Validate once you have installed the code You might see error in validation for your conversion page if the page is dynamically generated. In that case, complete the process of purchase once you reach the conversion page, save it as HTML and upload it. You will see the option to upload your pages, post error message shown during validation.
Once validated, you are ready with your A/B Experiment. Drive traffic through your campaigns to the original page. You can define what percentage of traffic do you want to send to variation page. In case you have 1 variant page it is ideal to distribute 50% of your traffic to each page.
You can view the performance of your page under Reporting tab. Based on the page performance, you can make changes to the content, design and layout of your landing page.