Probably, everyone of us have pondered over this question on when to send mass mailers? Whether it is weekend or weekdays, whether it is evening, morning or afternoon?
This is the day when you have maximum number of mails as you might not like checking your mails on weekends. This is the case with most of your target audience.
Monday blues and lots of mails in your target audience mailbox will diminish the chances of your potential prospects opening your mail or even noticing it. He might simply select all unwanted mails and delete them. Why do you want to be in crowd?
Tuesday-Thursday would be good days to send as people are more attentive towards work and might scan everything coming in their way. Here comes my second point -timing. If you again chose late night for the email blast thinking that the first task every working person does is check his/her mail so it would be good to send the mail late night, you may be wrong.
Again think of the numbers of mails you have in your mail box when you open the mailbox for the first time on a particular day. Chances are higher that your mail will be lost in bunch of mails you have received in the past 12-13 hours. I would recommend here to choose post lunch period as this is the time when your target audience would have already cleaned up your mail box and here is the chance of getting noticed.
Though the timing alone will not determine the success of your mass mailing campaign as it involves lot many other factors to make your email campaign stand outbut yes chances of your mail getting noticed is highest at this time.
I would love to hear your opinions on the same so do leave your comments and share your views.